Personal – I have lived and worked in Readington Township / Lebanon area of Hunterdon County New Jersey with my wife and son for the past 20 years. I enjoy running, biking, kayaking, cooking (and eating!), and the Internet.

Experience – I started working with SEO in 1999 – you will be hard pressed to find anyone in the country that has been doing this as long as I have. My roots include building my own company from an idea to generating 300,000 unique visitors per month! Currently, I manage a portfolio of 60+ attorney websites for Martindale-Avvo in New Providence, NJ. I am one of the company’s featured bloggers.

One of things I do that makes me an SEO expert in NJ is that I test different strategies. What works on one website does not mean it will work on another. They are all different. I have fine-tuned ways to win Google Featured Snippets, have an image appear next to search results , and build long steady growth to my client’s websites.

After countless hours of research I even discovered how to rank a website as the best law firm in the state. Doing this my client’s website visitors skyrocketed by more than 4,000 per month.

Certified in Google Analytics – I use this tool every day and all day to identify opportunities to grow my clients. Paired along with other tools such as SEM Rush, Bright Local, and Screaming Frog and it’s enough to make me dangerous.:)

PMI Certified Project Manager (PMP) – Really all this means is that I am pretty organized and know how to complete a project. But you may find only a few SEO folks that have this designation.

Content Marketer – Hub Spot Academy recognized me with a certification in content marketing. I created several tools including an infographic used to educate clients on the benefits of getting reviews, and tips on how to get them.

To me, content is the core of SEO. When you have quality, unique pages on your website, Google will reward you with top positions and you will get clicks. But not any content will do. You must have a solid and well-planned strategy.